Matt Savare discusses Bethenny Frankel’s suit against TikTok in World Intellectual Property Review, calling it “an interesting case to follow” in light of the U.S. Supreme Court’s recent decision to consider scope of liability under Section 230, a section of the Communications Decency Act, that generally provides immunity for website platforms with respect to third-party content. Savare says: “TikTok will almost certainly argue that Section 230 shields it from liability, but that defense may not be availing, as at least one Circuit Court (the Third Circuit) has held that Section 230 does not provide immunity to state right of publicity claims, see Hepp v Facebook,” He adds: “It is interesting that Frankel did not allege some form of indirect liability, such as contributory infringement.” Savare counsels clients on right-of-publicity issues, and regularly negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.